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RAVENRITE PUBLISHING

BRENDA EDWARDS

brenda@ravenrite.com

 

• Years of experience in brand and product development.
• Proven corporate communications skills.
• Successful business development skills.
• Documented marketing communications skills.
• Years of experience in print and Web communications.
• Extensive experience in PhotoShop, Illustrator, InDesign,
  and all Microsoft applications, including FrontPage.
• BA from Arizona State University.

 

 

AV Concepts, Tempe AZ

March 2007 to November 2008

Marketing Coordinator

 

One person marketing department in charge of developing and maintaining corporate brand identity, corporate collateral materials and content, Web content and updates, proposal coordination and content, online corporate communications, direct mail programs, PowerPoint sales presentations, press releases, ad development and placement, trade show coordination and general corporate communications.

                                                 
Worked closely with the sales force to develop proposal and sales presentation content and collaborated with the sales force to communicate new developments, equipment updates and company news in general, shipping information to the client database via emailed communications and posting new information on the Web site.

 

Developed collateral materials including slicks, brochures, flyers, and post cards and coordinated with print vendors for best price and best quality printed materials.  Also worked with advertising vendors for best placement and price on advertising campaigns.

 

 

Coxreels, Tempe, AZ

May 2004 to March 2007
Creative Director

 

In charge of brand development, sales representative communications, corporate collateral, direct mail program, tradeshow coordination and market research.  I wrote press releases, developed ads, designed posters, flyers, brochures, product labeling and logos. In charge of catalog development and Web content. Worked with outside print vendors, and outside designer on various projects.  Worked closely with VP of Sales & Marketing to develop sales presentations and marketing materials.  Directed two person staff.   

 

 

 

Semmens Investigative Engineering, Scottsdale, AZ

Dec 2001 to Jun 2003
Marketing Manager

 

Successfully expanded customer base, organized in house training and seminars for customers, updated Access database, designed brochures, presentations, cards, direct mail pieces, marketing materials, and developed new Web site including content.   I met with or contacted clients on a daily basis, and actively improved customer relations.

 

 

Avnet Electronics, Inc., Phoenix, AZ

1995 to 2001    
Marketing Specialist

 

Served as the spokesperson for the Product Marketing Group, promoted marketing campaigns, developed marketing materials, tracked and reported on campaign activities, wrote technical monthly html newsletter for field sales, designed presentations, logos, web animations, campaign icons and wrote Web content. 

 

 

 

 

BA, Printmaking, Arizona State University, Tempe

Associate of Arts Degree, Phoenix College, Phoenix

 

Mesa Community College, Graphic Design/Marketing, 1997-2002
Avnet, Inc., Marketing Training, Access, and Focus, 1997-2001

Mesa Community College, Computer Training, 1990-1992

 

 

Dramatist Guild Membership
Writers Circle Membership

 

Richard Steinau	VP Sales and Mktg, AV Concepts	Wk (619) 229-2901
Dave Sonne	Owner, VMAR	Wk (602) 992-8627
Steven Roberts	Director, New Angle Media	Wk (602) 840-5530
Laurie Bruce	Creative Director, Avnet, Inc.	Wk (770)-799-4906